5 Essential Tips for Hiring a Virtual Assistant 

You’re advancing in your career and beginning to feel overworked. Maybe you’ve finally gotten to the point where you want to spend more time with your family.  You think it’s time to hire a virtual assistant.  Hiring a virtual assistant can free up your time to focus on the bigger picture, spend more time with […]

Copywriting and Branding Essentials 

Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality.  Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale.   Well-written copy uses […]

13 Powerful Tactics to Build Your Email List Fast

The Power of Email  Though email has been widely used for well over 25 years, it continues to remain one of the most powerful marketing tools in existence. It may not be as “sexy” as some of the newer marketing techniques, such as push notifications and social media, but it continues to be incredibly effective […]

A Short Guide to Understanding Instagram Marketing

What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83% of users have said they discovered new […]

A 5-Minute Guide for Updating Your Public Relations Strategy

If you want your brand to make a positive impression, it’s important to ensure that your public relations strategy keeps up with the times. Today, you have more opportunities to tell your story, but you have to stand out from the crowd. Years ago, you may have depended on writing a press release that could […]