How having a Blog Can Help Your Business
Blogs are one of the most powerful marketing tools you can employ in your business. They’re great at getting potential customers into your sales funnel, and they help your website to rank better on search engines like google. Let’s break up the effectiveness of blogs into two separate categories, specifically SEO and content marketing. SEO […]
6 Biggest Challenges You Will Face as an Entrepreneur and How to Overcome Them
The biggest winners in today’s entrepreneurial world are those who hold on longer. They don’t fold and quit when everyone else does. They hold on steadily until they succeed. Let’s examine some challenges and how to overcome them in entrepreneurship: Every successful business goes through different phases of challenging times, such as cash flow issues, […]
5 Strategies For Effective Online Networking
Networking is one of the most important ways to invest in the future of your career, but it can also be pretty difficult. Not only do you have to find the right opportunities to network, but you also need to find the courage to speak to the people you want to impress. The good news […]
5 Essential Tips for Hiring a Virtual Assistant
You’re advancing in your career and beginning to feel overworked. Maybe you’ve finally gotten to the point where you want to spend more time with your family. You think it’s time to hire a virtual assistant. Hiring a virtual assistant can free up your time to focus on the bigger picture, spend more time with […]
Copywriting and Branding Essentials
Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale. Well-written copy uses […]
13 Powerful Tactics to Build Your Email List Fast
The Power of Email Though email has been widely used for well over 25 years, it continues to remain one of the most powerful marketing tools in existence. It may not be as “sexy” as some of the newer marketing techniques, such as push notifications and social media, but it continues to be incredibly effective […]
A Short Guide to Understanding Instagram Marketing
What started as a mobile app to share photos has evolved into a diverse social media platform. With over 1 billion users – about 60% of whom use the app daily – Instagram is the perfect platform to grow your audience and build brand awareness. In fact, 83% of users have said they discovered new […]
A 5-Minute Guide for Updating Your Public Relations Strategy
If you want your brand to make a positive impression, it’s important to ensure that your public relations strategy keeps up with the times. Today, you have more opportunities to tell your story, but you have to stand out from the crowd. Years ago, you may have depended on writing a press release that could […]