Social media has exploded in the last decade. However, to create engaging content and build a consistent and reliable customer base, you must embrace social media’s benefits.  

Social media allows people to communicate and connect. It also allows your business to connect with your ideal customers.  

This article will look at major social media platforms and how you can use them to grow your business. 


With over 2 billion active profiles, Facebook is the world’s largest social media platform. So if your ideal customers have any internet presence, they will likely have Facebook.  

You have two options when it comes to Facebook. The paid route and the organic route.  

Overall, Facebook can be a fantastic place to source potential leads. 


Instagram is the second largest social media platform in the world. With 1 billion active monthly users, Instagram can be a great place to market your business.  

Instagram focuses on picture and video content. It lends itself well to product-based businesses or businesses that incorporate a lot of visuals like photography or graphic design.  

Instagram can provide your business with a fun and dynamic platform where you can share media to engage and retain potential followers and clients. 


LinkedIn is a robust and active social media platform that caters to professionals, business owners, and entrepreneurs. It’s the ideal platform if you have a product or service that helps business owners in some way, shape, or form.  


Twitter can be a compelling platform to grow your business. 

No matter your business type, social media can be a huge asset to you. It’s a fantastic way to connect and interact with your target audience and to scale.